Palmer, Adrian  <br/><br/>
Introduction to marketing:  theory and practice 

 - New Delhi  Oxford University Press  2004 
 - xxiv,645p. 
<br/><br/><label>ISBN: </label>9780195672622 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8 P182i