Srivastava, K. K. <br/><br/>
Consumer behaviour: 
in Indian context 
 - New Delhi  Galgotia Pub.  2002 
 - xviii, 605p. 
<br/><br/><label>ISBN: </label>8185989834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Market segmentation
<br/><br/><label>Dewey Class. No.: </label>658.8342 Sr38c