TY  - BOOK
AU  - Srivastava, K. K.
AU  - Khandai, Sujata
TI  - Consumer behaviour
SN  - 8185989834
U1  - 658.8342 Sr38c 
PY  - 2002///
CY  -  New Delhi
PB  - Galgotia Pub.
KW  - Consumer behavior
KW  - Market segmentation
ER  -