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41.
Services marketing integrating customer focus across the firm Valarie A. Zeithaml...[et al.] by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai McGraw Hill Education (India) Private Limited 2018
Availability: Items available for loan: Central Library (1)Call number: 658.8 Z372s7.

42.
SEO battlefield winning strategies for search marketing programs Anne Ahola Ward by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai Shroff Publishers & Distributors Pvt. Ltd. 2017
Availability: Items available for loan: Central Library (1)Call number: 658.872 W2101s.

43.
Lean analytics use data to build a better startup faster Alistair Croll by Series: Lean Series | Ries, Eric
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai Shroff Publishers & Distributors Pvt. Ltd. 2013
Availability: Items available for loan: Central Library (1)Call number: 658.834 C879l.

44.
Product management in practice a real-world guide to the key connective role of the 21st century Matt LeMay by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai Shroff Publishers & Distributors Pvt. Ltd. 2018
Availability: Items available for loan: Central Library (1)Call number: 658.5 L5416p.

45.
Marketing for competitiveness Asia to the world! in the age of digital consumers Philip Kotler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey World Scientific 2017
Availability: Items available for loan: Central Library (1)Call number: 658.80095 K8487m.

46.
Transient market power of firms by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Cambridge Scholar Publishing 2021
Availability: Items available for loan: Central Library (1)Call number: 658.87 R1801t.

47.
E-commerce strategy, technology, and implementation by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Cengage Learning 2011
Availability: Items available for loan: Central Library (1)Call number: 658.8 Sch574e9.

48.
22 immutable laws of marketing by
Publication details: India Profile Books Ltd 1993
Availability: Items available for loan: Central Library (1)Call number: 658.8 R445t.

49.
Entrepreneur mind 100 essential beliefs, characteristics and habits of elite entrepreneurs by
Publication details: Ahmedabad Jaico Publishing House 2013
Availability: Items available for loan: Central Library (1)Call number: 658.421 J6301e.

50.
New business road test what entrepreneurs and investors should do before launching a lean start-up by
Edition: 5th ed.
Publication details: Noida Pearson Education 2019
Availability: Items available for loan: Central Library (1)Call number: 658.11 M9177n.

51.
All marketers tell stories the underground classic that explains how marketing really works--and why authenticity is the best marketing of all by
Publication details: New Delhi Penguin 2009
Availability: Items available for loan: Central Library (1)Call number: 658.8 G544a.

52.
Hacking growth how today's fastest-growing companies drive breakout success by
Publication details: India Virgin Books 2017
Availability: Items available for loan: Central Library (1)Call number: 658 El591h .

53.
Traction how any startup can achieve explosive customer growth by
Publication details: India Business 2015
Availability: Items available for loan: Central Library (1)Call number: 658.11 W4304t.

54.
Supermaker crafting business on your own terms by
Publication details: San Francisco Chronicle Prism 2020
Availability: Items available for loan: Central Library (1)Call number: 658.11 Sch525s.

55.
Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) by
Edition: 3rd
Publication details: New York Harper Business 1991
Availability: Items available for loan: Central Library (1)Call number: 658.8 m7811c3.

56.
Web analytics for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India Pvt. Ltd. 2007
Availability: Items available for loan: Central Library (1)Call number: 025.4 So75w.

57.
Digital marketing the science and magic of digital marketing can help you become a successful marketing professional by
Publication details: London BPB Publication 2023
Availability: Items available for loan: Central Library (2)Call number: 658.8 G9592d, ...

58.
Business Analytics: Applications To Consumer Marketing Applications to consumer marketing by
Language: Eng.
Publication details: Chennai McGraw Hill Education 2015
Availability: Items available for loan: Central Library (1)Call number: 658.401 K9676b.

59.
Business marketing concepts and cases by
Edition: 2nd ed.
Publication details: New Delhi CBS Publishers & Distributors Pvt. Ltd. 2023
Availability: Items available for loan: Central Library (1)Call number: 658.8 Sa736b2.

60.
Marketing by
Edition: 5th ed.
Publication details: New York Mc Graw Hill Education (India) 2016
Availability: Items available for loan: Central Library (1)Call number: 658.8 G8693m.

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