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1.
All marketers tell stories the underground classic that explains how marketing really works--and why authenticity is the best marketing of all by
Publication details: New Delhi Penguin 2009
Availability: Items available for loan: Central Library (1)Call number: 658.8 G544a.

2.
Models of Innovation: The History of an Idea by
Material type: Text Text
Publication details: MIT Press 2017
Online resources:
Availability: Items available for loan: Central Library (1).

3.
This is marketing: you can't be seen until you learn to see by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Penguin Random House 2018
Availability: Items available for loan: Central Library (1)Call number: 658.8 G544t.

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