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	1.	Consumer behaviour: in Indian context by Srivastava, K. K Khandai, Sujata Material type: Text Language: English Publication details: New Delhi Galgotia Pub. 2002 Availability: Items available for loan: Central Library (1)Call number: 658.8342 Sr38c. Place hold Save to lists Add to cart (remove)
	2.	Why we buy the science of shopping by Paco Underhill Material type: Text Publication details: New York Simon & Schuster 2009 Availability: Items available for loan: Central Library (1). Place hold Save to lists Add to cart (remove)
	3.	Mass affluence seven new rules of marketing to todays consumer Paul Nunes by Nunes, Paul Johnson, Brian Material type: Text Language: English Publication details: Boston Harvard Business School Press 2004 Availability: Items available for loan: Central Library (1)Call number: 658.8 N922m. Place hold Save to lists Add to cart (remove)
	4.	Winner-take-all society : why the few at the top get so much more than the rest of us Robert H. Frank Material type: Text Publication details: New York Penguin Books 1996 Availability: Items available for loan: Central Library (1)Call number: 306.4 F855w . Place hold Save to lists Add to cart (remove)
	5.	Contagious why things catch on Jonah Berger by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York Simon & Schuster Paperbacks 2013 Availability: Items available for loan: Central Library (1)Call number: 658.8342 B4532c. Place hold Save to lists Add to cart (remove)
	6.	End of online shopping the future of new retail in an always connected World Wijnand Jongen by Jongen, Wijnand Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersey WS Professional Publishing Co. Pvt. Ltd. 2018 Availability: Items available for loan: Central Library (1)Call number: 381.142 J732e. Place hold Save to lists Add to cart (remove)
	7.	Nudge by Thaler, Richard H Sunstein, Cass R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Penguin Books, 2009 Availability: Items available for loan: Central Library (1)Call number: 330.019 T327n. Place hold Save to lists Add to cart (remove)
	8.	Understanding Indian consumers by Maheswaran, Durairaj Puliyel, Thomas Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Oxford University Press 2018 Availability: Items available for loan: Central Library (2)Call number: 658.8342 M2779u, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8342 M2779u. Place hold Save to lists Add to cart (remove)
	9.	Managerial Economics Geetika by Geetika Ghosh, Piyali Choudhury, Purba Roy Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education 2018 Online resources: Click here to access online Availability: Items available for loan: Central Library (1)Call number: 338.5 G271m3 . Place hold Save to lists Add to cart (remove)
	10.	Hacking growth how today's fastest-growing companies drive breakout success by Ellis, Sean Brown, Morgan Publication details: India Virgin Books 2017 Availability: Items available for loan: Central Library (1)Call number: 658 El591h . Place hold Save to lists Add to cart (remove)
	11.	Consumer psychology theories & applications by Huang, Hazel Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Sage Publication India Pvt. Ltd. 2023 Availability: Items available for loan: Central Library (1)Call number: 658.8342 H8604c. Place hold Save to lists Add to cart (remove)