000 00450nam a2200133Ia 4500
008 170527s2016||||xx |||||||||||||| ||und||
020 _a9781107461703
082 _a658.872
_bN4991c
100 _aIrene C. L. NG
245 0 _aCreating new markets in the digital economy
_bvalue and worth
260 _bCambridge University Press
_c2014
_aDelhi
300 _a238 p.
650 _aManagementMarketing research; New products; Technological innovations-Economic aspects
942 _cBK
999 _c13539
_d13539