000 00524nam a22001937a 4500
999 _c20789
_d20789
005 20181012182545.0
008 181012b ||||| |||| 00| 0 eng d
020 _a9781451686586
041 _aeng
082 _a658.8342 B4532c
100 _aBerger, Jonah
245 _aContagious
_bwhy things catch on
_cJonah Berger
260 _aNew York
_bSimon & Schuster Paperbacks
_c2013
300 _aviii, 244p
650 _aNew Products
650 _aConsumer behavior
650 _aPopularity-Economic aspects
942 _cBK