000 00577nam a22002057a 4500
999 _c21330
_d21330
005 20190426121337.0
008 190426b ||||| |||| 00| 0 eng d
020 _a9781107644328
041 _aeng
082 _a658.8 D7194p
100 _aDonovan, Rob
245 _aPrinciples and practice of social marketing
_ban international perspective
_cRob Donovan
260 _aNew Delhi
_bCambridge University Press
_c2010
300 _axix, 504p.
650 _aSocial marketing
650 _aMarketing
650 _aMass media
700 _aHenley, Nadine
942 _cBK