000 | 00577nam a22002057a 4500 | ||
---|---|---|---|
999 |
_c21330 _d21330 |
||
005 | 20190426121337.0 | ||
008 | 190426b ||||| |||| 00| 0 eng d | ||
020 | _a9781107644328 | ||
041 | _aeng | ||
082 | _a658.8 D7194p | ||
100 | _aDonovan, Rob | ||
245 |
_aPrinciples and practice of social marketing _ban international perspective _cRob Donovan |
||
260 |
_aNew Delhi _bCambridge University Press _c2010 |
||
300 | _axix, 504p. | ||
650 | _aSocial marketing | ||
650 | _aMarketing | ||
650 | _aMass media | ||
700 | _aHenley, Nadine | ||
942 | _cBK |