000 00477nam a2200193Ia 4500
999 _c21813
_d21813
005 20190921173725.0
008 190920s9999 xx 000 0 und d
020 _a9780670084067
041 _aeng
082 _a659.2 W789t
100 _aWitzel, Morgen
245 0 _aTata
_bthe evolution of a corporate brand
260 _aNew Delhi
_bPenguin Books
_c2010
300 _a222p
650 _aBranding (Marketing)
650 _aIndia
650 _aTata Group
942 _cDB