000 | 00528nam a22002057a 4500 | ||
---|---|---|---|
999 |
_c22218 _d22218 |
||
005 | 20191206173651.0 | ||
008 | 191206b ||||| |||| 00| 0 eng d | ||
020 | _a9789332586499 | ||
041 | _aeng | ||
082 | _a658.8342 K9601c2 | ||
100 | _aKumar, S. Ramesh | ||
245 |
_aConsumer behaviour _bthe Indian context (concepts and cases) |
||
250 | _a2nd ed | ||
260 |
_aNoida _bPearson _c2017 |
||
300 | _axi, 329p | ||
650 | _aIndia | ||
650 | _aBranding (Marketing) | ||
650 | _aBrand name products | ||
942 | _cBK |