000 00528nam a22002057a 4500
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005 20191206173651.0
008 191206b ||||| |||| 00| 0 eng d
020 _a9789332586499
041 _aeng
082 _a658.8342 K9601c2
100 _aKumar, S. Ramesh
245 _aConsumer behaviour
_bthe Indian context (concepts and cases)
250 _a2nd ed
260 _aNoida
_bPearson
_c2017
300 _axi, 329p
650 _aIndia
650 _aBranding (Marketing)
650 _aBrand name products
942 _cBK