000 | 00715nam a22002417a 4500 | ||
---|---|---|---|
999 |
_c22519 _d22519 |
||
005 | 20200424125033.0 | ||
008 | 200424b ||||| |||| 00| 0 eng d | ||
020 | _a9789353160777 | ||
041 | _aeng | ||
082 | _a658.8 Z372s7 | ||
100 | _aZeithaml, Valarie A. | ||
245 |
_aServices marketing _bintegrating customer focus across the firm _cValarie A. Zeithaml...[et al.] |
||
250 | _a7th ed. | ||
260 |
_aChennai _bMcGraw Hill Education (India) Private Limited _c2018 |
||
300 | _axxxvi, 582p. | ||
650 |
_aService industries _xMarketing |
||
650 | _aCustomer services | ||
650 | _aMarketing | ||
700 | _aBitner, Mary Jo | ||
700 | _aGremler, Dwayne D. | ||
700 | _aPandit, Ajay | ||
942 | _cBK |