000 00715nam a22002417a 4500
999 _c22519
_d22519
005 20200424125033.0
008 200424b ||||| |||| 00| 0 eng d
020 _a9789353160777
041 _aeng
082 _a658.8 Z372s7
100 _aZeithaml, Valarie A.
245 _aServices marketing
_bintegrating customer focus across the firm
_cValarie A. Zeithaml...[et al.]
250 _a7th ed.
260 _aChennai
_bMcGraw Hill Education (India) Private Limited
_c2018
300 _axxxvi, 582p.
650 _aService industries
_xMarketing
650 _aCustomer services
650 _aMarketing
700 _aBitner, Mary Jo
700 _aGremler, Dwayne D.
700 _aPandit, Ajay
942 _cBK