000 00454nam a2200169Ia 4500
005 20240722181436.0
008 170527s2016||||xx |||||||||||||| ||und||
020 _a9780195672622
082 _a658.8 P182i
100 _a Palmer, Adrian
245 0 _aIntroduction to marketing:
_btheory and practice
260 _bOxford University Press
_c2004
_aNew Delhi
300 _axxiv,645p.
650 _aMarketing
650 _aMarketing research
942 _cBK
999 _c5696
_d5696