000 00498nam a2200193Ia 4500
005 20240722185651.0
008 170527s2016||||xx |||||||||||||| ||und||
020 _a8185989834
041 _aeng
082 _a658.8342 Sr38c
100 _aSrivastava, K. K.
245 0 _aConsumer behaviour:
_cin Indian context
260 _a New Delhi
_bGalgotia Pub.
_c2002
300 _axviii, 605p.
650 _aConsumer behavior
650 _aMarket segmentation
700 _aKhandai, Sujata
942 _cBK
999 _c777
_d777