Consumer behaviour (Record no. 22218)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191206173651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191206b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332586499 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 K9601c2 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kumar, S. Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour |
| Remainder of title | the Indian context (concepts and cases) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson |
| Year of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 329p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Book |
| Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Humanities and Social Science | Central Library | Central Library | Reserved Text | 06/12/2019 | 549.00 | 658.8342 K9601c2 | 17297 | RT | ||
| Humanities and Social Science | Central Library | Central Library | General Books | 06/12/2019 | 549.00 | 658.8342 K9601c2 | 17298 | Text Book | ||
| Humanities and Social Science | Central Library | Central Library | General Books | 06/12/2019 | 549.00 | 658.8342 K9601c2 | 17299 | Text Book |